Looking at Sound Differently

Looking at Sound Differently – Tyler Finley

A pair of Okanagan College students want people to think of sound a little differently.

When it comes to the places people live, work, learn and play, how they sound can be just as important as how they look in determining how people feel about them.

Two Okanagan College students have launched a new business to help the world sound a little better, one room at a time.

A common interest in recording technology led Alex Pfeifer and Josh Mulloy to the Audio Engineering & Music Production diploma program at Okanagan College from very different paths.

Kelowna-born Pfeifer has a fascination with all things technical, while Mulloy, a musician who hails from Calgary, enrolled to better understand the intricacies of studio recording in the hope of amping up a career in the music industry.

The two men quickly noticed their complementary skill sets came in handy in the studio and in the field. While conducting an exercise in acoustic analysis – studying how the design and arrangement of a space affects the overall sound experience – a bold idea began to take shape.

“We instantly knew this was something we were passionate about, and brought two very different perspectives to,” said Mulloy. “We looked at each other and said: ‘How can we make a career out of this?’”

They set about founding their own company, first reaching out to the Okanagan’s business owners for feedback.

“We pounded the pavement, knocked on doors and had extensive conversations with local business leaders in audio and a ton of different other fields,” said Pfeifer. “During that time, and since then, there hasn’t been a single person in the community who hasn’t been supportive and offered advice or encouragement.”

Buoyed by the positive response to their idea, Mulloy and Pfeifer launched Perception Audio Inc. in February. Their website, perceptionaudio.ca is currently under construction.

“We specialize in acoustic treatments and analysis for commercial spaces, but that’s just scratching the surface of what we do,” explained Pfeifer, noting live sound and studio recording is also among their areas of expertise.

“At the end of the day, we want to bring something new and truly unique to the audio scene in B.C.,” said Mulloy. “We want to change the way people think about sound during all stages and aspects of putting a space together. We spend our lives in these spaces and the way they sound hugely impacts our experience of them.”

One of those offering constant support and encouragement along the way has been instructor Corey Bell, a widely respected audio engineer and musician, who in addition to teaching at the college, remains active in the audio production and recording industry.

“There are so many avenues you can pursue in audio,” said Bell. “Josh and Alex picked an avenue in starting their own business – doing what they love – and their drive to achieve that goal has been nothing short of phenomenal.”

According to Pfeifer, the short-term goal is to continue to grow the business, while a long-term priority will be to support those following in their footsteps, whether it means mentoring students at the College or assisting other small business startup owners.

Pfeifer and Mulloy will join their fellow graduates at Okanagan College’s convocation ceremonies in June. While running their business, both entrepreneurs plan to return to the College to pursue additional business training, Pfeifer in project management and Mulloy in business administration.

More information about the Audio Engineering and Music Production program at Okanagan College is available online.


Link to article: http://www.castanet.net/news/Kelowna/166474/Looking-at-sound-differently


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